[ 03 / 18 ] Strategy & Creative

Social Media Management

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What it is

Social Media Management focuses on the day-to-day planning, handling, publishing, monitoring and maintenance of a brand's social media presence.

Management is not simply posting content. It involves planning + publishing + community + monitoring + analysis + optimization.

What it covers

01Account Management

  • Account management
  • Profile optimization
  • Account setup support
  • Bio/profile information
  • Platform coordination

02Content Planning & Calendar

  • Monthly planning
  • Content calendar
  • Scheduling
  • Distribution
  • Content pillar implementation
  • Campaign planning
  • Festival planning

03Content Publishing

  • Posts
  • Reels
  • Stories
  • Carousels
  • Short-form videos
  • Scheduling
  • Platform-specific publishing

04Caption & Copy

  • Captions
  • Social copy
  • CTAs
  • Hashtags
  • Keywords
  • Promotional copy
  • Campaign copy
  • Brand voice

05Community Management

  • Comments
  • DMs
  • Audience interaction
  • Customer query coordination
  • Community engagement
  • Response management
  • Social listening

06Analytics & Reporting

  • Monthly reports
  • Reach analysis
  • Engagement analysis
  • Impression analysis
  • Audience insights
  • Growth tracking
  • Content performance
  • Recommendations

Key deliverables

10

  1. 01Content calendar
  2. 02Scheduled content
  3. 03Published posts
  4. 04Published reels
  5. 05Captions
  6. 06Copy
  7. 07Hashtags/keywords
  8. 08Community management
  9. 09Analytics
  10. 10Reports

Our approach

9 stations

  1. Stn 01
    DepartsPlan
  2. Stn 02
    From PlanCreate
  3. Stn 03
    From CreateReview & approve
  4. Stn 04
    From Review & approveSchedule/publish
  5. Stn 05
    From Schedule/publishEngage
  6. Stn 06
    From EngageMonitor
  7. Stn 07
    From MonitorMeasure
  8. Stn 08
    From MeasureReport
  9. Stn 09
    From ReportOptimize

Work that shows it

Often combined with

Where to next?

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