What it is
Reputation, PR & Community focuses on managing and strengthening how a business is perceived, discussed and represented, while building meaningful relationships with audiences and relevant communities.
What it covers
01Online Reputation Management
- Reputation strategy
- Reputation monitoring
- Brand mention monitoring
- Search-result reputation review
- Review monitoring
- Customer feedback
- Reputation analysis
- Improvement strategy
02Reviews & Feedback
- Review monitoring
- Review-response strategy
- Feedback analysis
- Positive feedback amplification
- Negative-feedback response direction
- Review-generation strategy
- Customer sentiment tracking
03Reputation Recovery & Crisis Communication
- Situation assessment
- Communication strategy
- Response planning
- Crisis messaging
- Social response direction
- Escalation planning
- Post-crisis analysis
04Public Relations Strategy
- PR strategy
- Brand communication
- Publicity planning
- Announcements
- Product/service announcements
- Launch communication
- Corporate communication
- Founder visibility
- PR campaigns
05Digital PR
- Online publication opportunities
- Digital media outreach
- Brand stories
- Expert positioning
- Thought leadership
- Digital announcements
- Brand features
06Community Building
- Community strategy
- Audience development
- Engagement planning
- Community content
- Discussion initiatives
- Audience interaction
- Loyalty initiatives
Key deliverables
11
- 01Reputation strategy
- 02Reputation audit
- 03Review framework
- 04Social listening framework
- 05Brand monitoring
- 06Crisis communication framework
- 07PR strategy
- 08Digital PR strategy
- 09Community strategy
- 10Community management
- 11Reputation reports
Our approach
8 stations
- Stn 01DepartsMonitor
- Stn 02From MonitorListen
- Stn 03From ListenUnderstand
- Stn 04From UnderstandStrategize
- Stn 05From StrategizeCommunicate
- Stn 06From CommunicateEngage
- Stn 07From EngageMeasure
- Stn 08From MeasureImprove
Work that shows it
Often combined with
- [ 03 ]Social Media ManagementSocial Media Management focuses on the day-to-day planning, handling, publishing, monitoring and maintenance of a brand's social media presence.
- [ 13 ]SEO & Local SEOSEO improves a business's organic visibility in search engines so relevant audiences can discover its website, content, products, services or local business presence.
- [ 15 ]Creator / Brand GrowthCreator / Brand Growth uses creators, influencers and UGC to help brands reach relevant audiences, build credibility, create content and support growth.