What it is
SEO improves a business's organic visibility in search engines so relevant audiences can discover its website, content, products, services or local business presence.
Local SEO focuses specifically on location-based searches and local discovery.
What it covers
01SEO Audit
- Website audit
- Technical audit
- On-page audit
- Content audit
- Keyword analysis
- Backlink analysis
- Competitor analysis
- Local SEO audit
- SEO gap analysis
02Keyword Research
- Keyword research
- Search volume analysis
- Search intent
- Short-tail keywords
- Long-tail keywords
- Local keywords
- Commercial keywords
- Product/service keywords
- Keyword mapping
03On-Page SEO
- Title tags
- Meta descriptions
- Heading structure
- URL optimization
- Internal linking
- Image optimization
- Content optimization
- Keyword placement
- Search-intent alignment
04Technical SEO
- Crawl analysis
- Indexing analysis
- Site structure
- XML sitemap
- Robots.txt
- Canonicalization
- Mobile usability
- Page experience
- Schema/structured-data direction
05Local SEO
- Local SEO strategy
- Local keywords
- Local search optimization
- Local citations
- Local competitor analysis
- Local visibility
- Review strategy
- Location-page strategy
06Google Business Profile
- Profile optimization
- Business information
- Category direction
- Description
- Services/products
- Photos/content direction
- Local optimization
- Review-response strategy
- Performance analysis
Key deliverables
11
- 01SEO strategy
- 02SEO audit
- 03Keyword research
- 04Keyword map
- 05Competitor analysis
- 06On-page optimization
- 07Technical recommendations
- 08Content strategy
- 09Local SEO
- 10Google Business Profile optimization
- 11SEO reports
Our approach
8 stations
- Stn 01DepartsAudit
- Stn 02From AuditResearch
- Stn 03From ResearchStrategize
- Stn 04From StrategizeOptimize
- Stn 05From OptimizeCreate
- Stn 06From CreateBuild
- Stn 07From BuildMeasure
- Stn 08From MeasureImprove
Often combined with
- [ 04 ]Content MarketingContent Marketing is the strategic use of valuable, relevant and purposeful content to attract the right audience, build awareness and trust, support the customer journey and contribute to business growth.
- [ 12 ]Performance MarketingPerformance Marketing uses paid digital advertising, measurable campaigns, audience targeting, tracking, testing and optimization to help businesses achieve defined objectives.
- [ 17 ]Reputation, PR & CommunityReputation, PR & Community focuses on managing and strengthening how a business is perceived, discussed and represented, while building meaningful relationships with audiences and relevant communities.