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Content Marketing

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What it is

Content Marketing is the strategic use of valuable, relevant and purposeful content to attract the right audience, build awareness and trust, support the customer journey and contribute to business growth.

What it covers

01Content Marketing Strategy

  • Content strategy
  • Planning
  • Goals and objectives
  • Audience-based strategy
  • Platform-based strategy
  • Short-term planning
  • Long-term planning
  • Content distribution

02Content Pillar & Topic Strategy

  • Content pillars
  • Themes
  • Topic research
  • Topic clusters
  • Content ideas
  • Educational content
  • Promotional content
  • Engagement content
  • Conversion content

03Brand Storytelling

  • Brand narrative
  • Founder stories
  • Customer stories
  • Product stories
  • Brand values
  • Story-led campaigns

04Content Campaigns

  • Product launch
  • Service launch
  • Awareness
  • Promotional
  • Seasonal
  • Festival
  • Educational
  • Brand campaigns

05Content Distribution

  • Social media
  • Website
  • Blog
  • Email
  • WhatsApp
  • Community
  • Cross-platform distribution
  • Content repurposing

Key deliverables

10

  1. 01Content strategy
  2. 02Content plan
  3. 03Content pillars
  4. 04Calendar
  5. 05Topic bank
  6. 06Campaign strategy
  7. 07Storytelling framework
  8. 08Customer journey map
  9. 09Distribution plan
  10. 10SEO content strategy

Our approach

6 stations

  1. Stn 01
    DepartsStrategy
  2. Stn 02
    From StrategyPlan
  3. Stn 03
    From PlanCreate
  4. Stn 04
    From CreateDistribute
  5. Stn 05
    From DistributeMeasure
  6. Stn 06
    From MeasureOptimize

Work that shows it

Often combined with

Where to next?

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