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Creative Advertising & Campaigns

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What it is

Creative Advertising & Campaigns turns a business objective into a strong creative marketing idea and coordinated campaign.

A campaign is more than one post or advertisement. It is a connected marketing idea expressed through multiple touchpoints.

What it covers

01Campaign Ideation

  • Big campaign ideas
  • Creative concepts
  • Campaign themes
  • Campaign narratives
  • Story concepts
  • Hooks
  • Taglines
  • Creative territories
  • Campaign naming

02Advertising Campaigns

  • Digital advertising concepts
  • Promotional advertising
  • Product advertising
  • Brand advertising
  • Awareness campaigns
  • Engagement campaigns
  • Lead-generation campaigns
  • Conversion campaigns

03Product & Service Campaigns

  • Product launches
  • Service launches
  • Product awareness
  • Product promotion
  • Feature/benefit campaigns
  • Offer campaigns
  • Customer acquisition campaigns

04Launch Campaigns

  • Pre-launch
  • Teaser campaigns
  • Launch announcement
  • Launch creative direction
  • Launch content
  • Post-launch communication

05Seasonal & Festival Campaigns

  • Festival campaigns
  • Seasonal campaigns
  • Holiday campaigns
  • Special-day campaigns
  • Occasion campaigns
  • Promotional campaigns

06Creative Direction

  • Visual direction
  • Photography direction
  • Video direction
  • Graphic direction
  • Copy direction
  • Content formats
  • Creative consistency

Key deliverables

11

  1. 01Campaign strategy
  2. 02Creative concept
  3. 03Big campaign idea
  4. 04Campaign theme
  5. 05Campaign name
  6. 06Campaign messaging
  7. 07Taglines
  8. 08Creative direction
  9. 09Campaign calendar
  10. 10Ad concepts
  11. 11Social campaign assets

Our approach

8 stations

  1. Stn 01
    DepartsObjective
  2. Stn 02
    From ObjectiveInsight
  3. Stn 03
    From InsightIdea
  4. Stn 04
    From IdeaStrategy
  5. Stn 05
    From StrategyCreative
  6. Stn 06
    From CreativeExecution
  7. Stn 07
    From ExecutionMeasure
  8. Stn 08
    From MeasureOptimize

Work that shows it

Often combined with

Where to next?

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