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Branding & Brand Identity

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What it is

Branding defines how a business is positioned, presented, communicated and remembered by its audience.

Branding goes beyond a logo. It establishes the strategic, visual and communication foundations of a brand.

What it covers

01Brand Strategy

  • Brand strategy
  • Brand positioning
  • Brand purpose
  • Vision
  • Mission
  • Values
  • Personality
  • Differentiation
  • Target audience
  • Brand perception
  • Competitive positioning

02Visual Brand Identity

  • Logo identity
  • Logo variations
  • Colour system
  • Typography
  • Visual language
  • Graphic elements
  • Iconography
  • Imagery direction
  • Layout principles

03Logo Design

  • Logo concepts
  • Primary logo
  • Secondary logo
  • Logo variations
  • Symbol/mark
  • Wordmark
  • Icon
  • Monogram
  • Digital versions
  • Print versions

04Brand Voice & Messaging

  • Brand voice
  • Tone of voice
  • Messaging framework
  • Communication style
  • Key messages
  • Taglines
  • Brand statements
  • Audience communication

05Brand Guidelines

  • Logo usage
  • Colour palette
  • Typography
  • Visual elements
  • Photography direction
  • Graphic style
  • Brand voice
  • Communication principles
  • Do's & Don'ts

06Rebranding

  • Brand audit
  • Brand perception analysis
  • Positioning review
  • Visual refresh
  • Logo refinement
  • Messaging refresh
  • Communication update
  • Digital identity update
  • Rebranding rollout

Key deliverables

12

  1. 01Brand strategy
  2. 02Positioning framework
  3. 03Brand name
  4. 04Logo system
  5. 05Visual identity
  6. 06Colour palette
  7. 07Typography
  8. 08Brand voice
  9. 09Messaging framework
  10. 10Tagline
  11. 11Brand guidelines
  12. 12Social media identity

Our approach

8 stations

  1. Stn 01
    DepartsDiscover
  2. Stn 02
    From DiscoverDefine
  3. Stn 03
    From DefinePosition
  4. Stn 04
    From PositionCreate
  5. Stn 05
    From CreateSystemize
  6. Stn 06
    From SystemizeApply
  7. Stn 07
    From ApplyLaunch
  8. Stn 08
    From LaunchEvolve

Work that shows it

Often combined with

Where to next?

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